Meet the Shepherds
The founders of Mitchell Wool
Paul, Sherry, & their son Luke
Shearing Day March 2021. We lost Paul to cancer in August of 2021. His legacy & love for the flock lives on.
Sherry - mom, rancHER
I spend my days creating the lifestyle brand experience that is Mitchell Wool, snuggling the flock, maintaining the social media & designing products. I'm the business brain. When I'm not wrangling the interwebs I'm dreaming up ways to annoy Luke with big ideas that require his execution. My suitcase is always at the ready and I love to explore the globe. I'm a crunchy sort, how our actions impact the planet define the choices we make for our farm. My favorite part of MWC is that while we work like squirrels, we're spending every day together as a team. The shared lunch table fills my cup with gratitude on a daily basis.
Luke - son, lifter of the heavy things
Luke is my oldest son who lives up the road with his wife and three babies. He left a career as a law enforcement officer to take over the daily running of the family farm when Paul got sick. It's a life change that is both rewarding, and much easier on his family life. He can be found slinging hay and all things hefty as well as running the logistical management of the farm and company . The flock has a love/hate relationship with him, depending on if they see him carrying a grain bucket or the vaccination & hoof trimming kit.
Cindy - literally DYES for us
Cindy is Sherry's older sister who unlike Sherry not only reads the instruction manual but actually follows the directions. This is why she is the perfect Dye Specialist for our botanical dyes. Hates math but is an awesome chemist. Cindy creates all the stuff, runs the shop, builds all of our displays & gadgetry, streamlines processes and knows where everything is stored. Everyone knows that Cindy is the true genius that keeps it all afloat.
Cindy of all trades but master of pretty much everything she touches.
Most of the time, it's Cindy who packs your order with love.
She's one of a kind and if she ever quits we'll be sunk real fast!
Ann Marie - Critter Sitter, spins us right round
Ann Marie has been caring for the Mitchell flock long before sheep were ever on the farm. Always one to offer a helping hand, when she was here on shearing day and Sherry & Cindy were in a tight squeeze trying to get everything done with only 24 hours in a day she was hired on the spot. So Ann Marie washes raw fleece, puts on skein bands, tends the garden, tidies up, snuggles the flock in the summer and brushes the dogs and just about anything else we ask of her. Her primary role is winding skeins of yarn on our Belfast skeiner and producing our wooden tools. But she has a hundred other skills.
She's one of a kind and no you cannot have her!
Farmer Jack - fixes it all
Jack's claim to fame is being Cindy's husband. He has become the primary farmer as Luke has transitioned to running the farm logistics with our growth. Jack is an expert tractor driver and fixes/ builds whatever needs mending. That's a daily occurance on a farm! He's farmer number one and is training Declan to take on the role if we ever let him retire. Not likely any time soon!
Jack's weakness is that he is a cookie monster and can be talked into most anything with a homemade treat as bribery.
Future Farmer - Declan
Declan is the youngest of the Mitchell kids. He spends his day (when he isn't homeschooling) assisting Luke & Jack with ranch work, is great at wrestling sheep that have run off and cows that are being naughty. At just thirteen he has been capable of driving the F350 for well over a year! He just has to raise the seat high enough to see over the dash.
His dream is to one day run a farm of his own.
Crops not livestock, "they're way too much work!"
Bekah - Stitch Witch
Bekah sews the famous Sherry's Sweater Bag
which makes her the second most popular of us all (next to Cindy who has a cult following!) She's not just a genius behind her commercial machine whipping out our handmade bags, she is also terrific with product development, adding stuff to the website, and shipping your orders. Bekah frequently travels with us to festivals and is always a good time! Her weakness is getting HANGRY so come lunch time she's known yell to us all that it's time to stop and dine together around the communal lunch table.
Francesco - Counts Sheep
Francesco joined us to fill the role of righter of the ship, driver of the bus, ringmaster of the sheep show. Francesco counts beans, sheep, hay & all the costs to help us determine how we're going to get from the slap and dash start up phase to the next level. Our growth is faster than a weed in a pasture and to maintain this at a sustainable level we've brought aboard his expertise to ensure that we're on the right path.
While he counts sheep professionally, he's an insomniac. Ironic isn't it?
Jessica - Knit Wit
Jessica is the newest member of the Mitchell Wool hooman team. She's sharper than sewing scissors that have been properly left alone by people who have no business picking up sewing scissors and she knows how to use them! Jessica & Sherry became fast friends in 2016 through a shared love of sewing their clothing. She taught Sherry to knit, which lead to....
180 sheep on the farm! So maybe this is all her fault?
She joins us virtually from her gorgeous life in Boulder CO to support our Stockists; run the sample program, the Trunk Show program and every other thing that pops into Sherry's brain but needs that type A precision to execute. And she is GREAT at it! When she isn't working her brain cells for MWC, Jessica loves rock climbing, her precious kiddos and a very indulged bull dog named Beax.
Matthew- Regional Jr. VP of Sales NE Division
This is a bit of a joke. Matthew is such a superfan that he has sold our Mitchell Flock sweatshirt to nearly every human he has ever met. All of his pals own them. His family. His sister's baker's dryclearner's second cousin.
You get it. He loves our shirts. We can't say we blame him, the organic USA made cotton is pretty darn cozy after all.
We do this ourselves. We're it. It's the Mitchell family, from smallest to tallest that feeds and snuggles the flock, mucks the barn and stacks their hay.
Sheep to skein. Literally.
